Every entrepreneur worth their salt knows that the ecommerce universe is essentially powered and driven by social media. With the ubiquitous presence of platforms such as Facebook, Twitter, and Instagram, social media is a great way to reach out to a mass audience; that too at a fraction of the cost spent on mainstream marketing and advertising. A recent Socialnomics survey indicates that a whopping 93% of all online shoppers turn to social media to make their buying decisions. All internet savvy entrepreneurs today are seeking ecommerce solutions that are integrated with leading social media platforms. In this scenario, the focus should not just be on ecommerce development that puts you on the social media map but one that makes you stand out in the crowd. Here are a few essential social media tactics to boost your online sales:
1. High Conversion Keywords
The primary objective of your social media marketing should be making yourself visible to your target audience. The beginning point for this would be optimizing your social media posts by incorporating high-conversion keywords related your business. This will help you go beyond a limited number of direct followers and reach out to a larger target audience interested in your business-related products and services.
2. Don’t Just Talk Sales
Making a sales pitch all the time is a sure-fire way to put off your audience, who may view you as someone solely interested in profit making and not building customer relationships. Therefore, it is important to keep your social media presence interactive, engaging, and contextual. Of course, you need to have promotional posts to let your audience know what your business has in store for them but it is vital to balance these out with informative and entertaining updates. A variety in posts not only keeps your social media accounts interesting enough to have your audience hooked but also dispels the notion that you are a solely profit-driven business.
3. Let Your Customers Do the Talking
When it comes to marketing, hearing it from the horse’s mouth isn’t exactly the best strategy. Make your existing customer base a part of your social media marketing initiatives by sharing their reviews on your social media accounts. Reviews work wonders to add a sense of credibility to your brand image. Research shows that potential customers are more likely to trust a brand when they hear about its products and services from an objective source such as a satisfied customer.
4. Rely on Visuals
The online world – social media sites in particular – are all about grabbing eyeballs in a matter of seconds. Naturally then, image-based content is a more efficient way of engaging with your target audience than relying solely on content-based posts. In fact, use of images remains the single most effective way of optimizing your social media posts. Use your social media accounts to share product images, or better still, ask your customers participate in the process by sharing some pictures or selfies of them using your products to make a favorable impression on a larger audience base. As they say, a picture is worth a thousand words. So make it count.