Despite being one of the biggest social media platforms and commonly used marketing tools, its declining organic reach has presented many difficulties for many businesses, and this is especially true for those who lack the financial resources to compensate by investing in paid posts. The reality is that only a single user out of fifty existing followers will notice uploads made on a business page.
The good news is that there are ways for a brand to overcome these challenges and successfully reach out to its intended audience. We’ll be exploring a few simple yet highly effective advertising tips that every business should try when marketing through this digital channel.
1. Always Create Posts that Have an Intent
When advertising in any social media channel, brands have to be conscious of the way they communicate to their intended audience, and Facebook is no exception. What this means is that you must always be guided by the purpose when posting any content in your Facebook business page that are relevant and easily recognizable to your branding. It may sound complicated.
However, it is much simpler than it appears. You can leverage analytical tools such as Facebook insights to give you a detailed assessment of how people tend to interact with uploaded content and allow you to understand what kind of posting rhythm and content works best.
2. Stand out from the Crowd
Blending in with the crowd is a good way to go unnoticed, and it is for this reason that many marketers like Kansas City social media companies often recommend uniquely conveying the brand while remaining true to its core values.
It’s easier to catch sight of those that stand out, after all, and by adopting a fun and exciting approach to posting content and promotional materials, a business isn’t just far more likely to reach out to a broader market. It will also maximize its chances of keeping its existing audience much more engaged than it would have otherwise. This can go a long way in increasing visibility for the post.
3. Establish a Calendar for Your Content
There’s a reason why online advertising experts make use of content calendars when marketing through digital platforms like Facebook. Not only does it help a brand maximize its efforts. But in doing so, it effectively reduces the amount of time that they spend on the endeavor in the process.
In other words, it makes everything more efficient. In turn, increases the return on investment considerably. Through scheduling programs, you’ll present yourself with the opportunity to carefully plan out the content. However, keep in mind that you’ll still need to keep track of all posts and interact with the community. It’ll put you in a good light.
4. Optimize the Profile
The way that the profile page is structured plays an integral role in improving visibility on Facebook, and if you want to attract your target audience and maintain engagement with your existing followers, it must be well-optimized.
By ensuring that the structure is more organized – from hierarchy to tabs – you’ll deliver an excellent user experience. These tweaks might not appear like a big deal. However, you’ll be surprised at just how effective it can be in generating awareness and exposure for the brand.
5. Create a Page for the Community
It’s a fairly common practice for most businesses to develop community pages within social media channels. After all, these present brands with a wider organic reach. The by-invitation approach makes consumers feel that they’re special and is one of the most effective ways of keeping them invested in the business.
By building stronger relationships with your current customers, you’ll encourage them to advertise the brand via word-of-mouth. As a result, you’ll gain more followers and elevate your online presence further.
6. Establish a Group
Another popular way to increase exposure to Facebook is by establishing a group. However, keep in mind that it shouldn’t be used to promote CTAs or calls-to-action, or sales. Instead, it must be about exchanging information that is relevant to the brand.
For instance, a company whose business revolves around essential oils can set up a group about people using aromatherapy to minimize stress. By creating a group in a specific niche that is within your customer base’s interests, you’ll enable them to connect and grow the group.
7. Leverage the Platform for Consumer Support
Customer service is a vital aspect of any business, and one way to improve the experience of the consumer is by leveraging the platform for support purposes. Most people today expect immediate replies to their concerns these days and because Facebook is always accessible, even on-the-go, using it to resolve customer issues or respond to their queries can improve the brand’s standing tremendously.
8. Regularly Add Facebook Stories
Adding Facebook stories regularly can help a brand get noticed, and it doesn’t necessarily need to be related to news specific to the business either. It can be about anything in general, so long as it enables the company to engage its audience – from interesting links to fun trivia. Unlike regular posts, stories have a more casual feel to them, and because of this, they can be an excellent way to pique user interest.
9. Don’t Let Vanity Metrics Determine Your Actions
Vanity metrics might make a brand look good, but it won’t help you understand how it performs in ways that can help you create more effective strategies. As such, you must never let it determine your actions on the platform. Instead, focus on your bottom line and metrics that provide meaningful and actionable results. Doing so will help you make better decisions that lead to an increase in your brand’s recognition.
Advertising on Facebook is hard. There’s no getting around this fact. But with the help of capable marketers like Kansas City social media agencies and the tips mentioned above, you’ll be able to give your business a better chance of elevating its presence in the platform, create awareness for your offerings, and reach out to your target customers in the process.