When running a business, it’s important that your print stock looks as neat and professional as possible. Cracked or messy paper points to a sloppy business ethic and a poor product. To give your consumers the right impression, use a creasing machine. Read below to find out how you and your business can benefit.
Great looking marketing products?
So, you have created a fabulous design, included all the details that will attract custom, and even used high quality paper. Surely, you have done enough? Well, maybe not. Many organisations take a lot of care to prepare carefully designed, well drafted and attractive marketing material. But these potentially eye-catching products can be let down by untidy or even shoddy looking folds in your booklets, pamphlets and brochures.
But what can a creasing machine do for your business?
Paper is made of a complex arrangement of fibres pointing in various directions. When a piece of paper is folded, the fibres that make up the surface are placed under tension. This leads to cracking and other issues which can look untidy and unprofessional.
If you’re printing on coloured paper, these defects become extremely visible. When so many print marketing materials are folded, from brochures and leaflets to mailshots, this can become a real problem. With the use of a creasing machine, the fibres in the paper are compressed, preventing issues such as cracking, and delivering a polished finish.
It often pays to invest in flexibility. Alongside creasing, the best machines will also handle cutting, where paper is cut in a side to side motion; slitting, where paper is trimmed with rotary blades giving a more precise and consistent cut than a guillotine; and even perforation, allowing easy separation of two materials (used for things like leaflets, notepads, calendars, etc.).
It saves time and money to look for equipment that can handle all of these in one pass. This will give your business cards, menus, brochures and greeting cards the edge on your competitors.
With all this flexibility, a business is provided with the opportunity to create a whole range of useful marketing materials that help expand your reach and grow your consumer base. With a larger consumer base you can generate more revenue and take your business to the next level.
Why go the extra mile?
Why go the extra mile? Well, according to Peter Drucker, who is often seen as the father of modern consulting “the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business”.
Your marketing is the key to future business growth. The benefits of paying attention to the detail cannot be overstated. Give your materials a great look and feel, consider a creasing machine if you want to see your business grow and thrive.