If your company’s marketing efforts haven’t quite been yielding the results and conversions you were hoping for, you may be wondering whether you need content writer help or should switch to a more digital-focused strategy in order to boost your website’s rankings and draw new customers to your company. While traditional marketing efforts focused largely on outbound marketing, including strategies like placing advertisements in prominent locations such as television or glossy magazines, modern marketing is more based around digital strategies and quality content.
While producing well written content may require some extra initial effort from your team, doing so can help keep you on the cutting edge and give you a boost over the competition. Here are a few of the most important reasons to focus in on developing a high-quality content marketing strategy in order to achieve the results your business needs.
1. You Can Increase Organic Traffic
If you’ve heard about search engine optimization and have been wondering how to use it to your benefit, you may be interested to know that you can use content, such as a company blog, for instance, to help improve your SEO efforts and get your company ranked higher in search engine results pages.
For instance, strategies like using long-tail keywords, keyword placement and building internal links can all help your page please algorithms, making it more likely to get clicks. This can help boost your organic traffic, exposing more consumers to your brand and making it more likely that they’ll decide to give you their business.
2. You Could Get Similar Results to Traditional Marketing
You’re likely already familiar with traditional marketing methods, such as placing advertisements on television, on billboards or in magazines. These methods often fall under the umbrella of what’s known as outbound marketing, meaning your ads disrupt a consumer’s day by marketing a product or service directly to them.
Content marketing, on the other hand, is generally considered to be part of inbound marketing, which provides customers with useful information they were already looking for, and therefore organically leads them to you. While it might seem like this method wouldn’t be as effective as traditional ads, studies have shown that content marketing can actually generate as many leads as traditional marketing, if not more. This means you could potentially get the same results for a fraction of the money.
3. You Can Strengthen Your Brand Image
It can sometimes be challenging for companies to create and maintain a positive and consistent brand image in marketing materials. When you produce and publish your own content, however, you can easily take charge of your image.
Writing content with a consistent style and tone allows you to define your brand image, which creates a cohesive feel for your company and helps your customers know what to expect. Additionally, using content to boost search engine rankings helps expose more potential customers to your company, thereby improving brand awareness as well.
4. You Can Inform Your Customers
By publishing useful, relevant content, you can provide answers to questions potential customers already have. When you build up a solid body of work, you not only provide helpful information but also demonstrate your deep knowledge of your industry. This can benefit consumers by giving them much-needed answers, and can also benefit you by positioning your company as an authoritative voice in your sector.
5. It’s Effective for Businesses of All Sizes
While only larger, more established companies with relatively deep pockets can usually afford coveted ad placements, just about any company of any age or size can start using content marketing as a tool to boost sales. Publishing a company blog, for example, is generally a low-cost endeavor but can potentially produce a great return on investment.
If you have a small marketing budget but still need good results, this is a key avenue to consider.
With more consumers than ever before shopping online and finding new brands through related internet searches, upping your content marketing game has never been more important.
If your company hasn’t created a cohesive content marketing strategy yet, you may want to consider these important reasons to do so. With quality content, you could potentially be found by a wide range of new customers and strengthen your brand image over time.
