If you run a business, you will no doubt be using digital marketing of some sort and search engine optimisation (SEO) is just one field, yet for a business, it is perhaps the most important. Millions of consumers ‘Google’ products and services on a daily basis and if your website is not optimised, you won’t rank in the first 100 search results.
This is a highly technical field that can seem a bit daunting for the average person and we thought we’d put together a short glossary of SEO terms to help you gain a better understanding of this section of online marketing.
- Algorithm – A sequence of calculations that determine a website’s relevance to search terms; Google uses hundreds of algorithms and are secretive about the fine details.
- Analytics – The act of analysing web traffic with the aim of determining trends. Google Analytics are very powerful tools that SEO agencies use to monitor the performance of their strategies. Take the expert SEO packages in Brisbane from an award-winning agency as an example of the best in analytics.
- Black Hat SEO – Aggressive strategies like keyword stuffing and generally ignoring search engine policies and guidelines. Black hat SEO runs a risk of penalisation and that makes it very difficult to make any headway as far as Google rankings are concerned.
- Conversion – This is when a user makes the final commitment, which might be buying a product, signing up for a newsletter or filling out a contact form. If you have a good conversion rate, sales will be high.
- FTP – A special ‘file transfer protocol used to upload data onto a website.
- Googlebot – A web crawling ‘spider’ that collects data for Google updates.
- HTML – Hyper Text Markup Language is the system used for web content.
- Inbound Link – A web link that leads to your home or landing page.
- IP Address – This is like a phone number, which gives the user’s location. Think of it like a digital footprint of web activity. If you would like to learn more about email marketing, click here.
- Keyword Research – In order to plan an SEO strategy, you need to research and find out the most popular search terms used regarding your product/service. Without this, your SEO work would not be fruitful.
- Link Building – An essential aspect of SEO, building links would be internal (links within a site), external (links to other sites) and inbound (leading to your landing page). Broken links can lead to penalties.
- Meta Description – Around 160 characters in length, the meta description allows users to see a small part of a website.
- Organic Search Results – The results of a word search, which appear at the top of the page, alongside paid ads. Organic traffic is genuine and it is every business owner’s goal to drive organic traffic to their website.
- Search Query – The words a user types into a search window.
- SEO – Search engine optimization is the act of improving a website’s rankings within specific search terms.
- Sitemap – This is a map that assists Google and other search engines to log your web content and you should submit your sitemap to Google, as this helps with updating new content.
If you want the best SEO, contact a leading Brisbane agency and let them assess your web traffic and come up with proven strategies to boost your organic traffic.