6 Reasons Why Small Businesses Should Use Video Marketing

Today, every business needs up-to-the-mark marketing strategies to lead! Video marketing is becoming more and more popular today due to the immense benefits it offers to every business regardless of its size.

In fact, over 63% of the businesses today have begun to use video content marketing by taking services from the best companies. It is high time for you too to add video marketing to your promotion or marketing toolbox! Want to know why? Read on to know how video can be the most profitable and versatile digital marketing tool for you!

1. Great ROI

Over 83% of today’s businesses state that video offers them quite good ROI (Return on Investment). Doesn’t that sound exciting? Moreover, online video editing tools too are continuously improving as well as becoming more affordable. Videos having great content are ought to capture the best attention of your potential customers.

2. Boosts up Sales and Conversion

Videos can help you make some really serious money too! For instance, adding product video over your landing page can enhance conversions by more than 80%. Videos can work great regardless of category in which they are deployed.

Video can even load to sales directly. Video can be quite effective as vision is one of the most dominant senses. Most of the information that is transmitted to the brain is visual. Just imagine if the pictures can improve engagement, then what moving pictures can do to the business!

3. Mobile Users are Fond of Videos

It won’t be an exaggeration to say that mobile and video are complementary to each other! Over 90% of the customers watch videos on mobile. People like watching videos when commuting or travelling from one place to other. Plus, the smart-phone users are growing tremendously. So, the audience of your videos are ought to get bigger and better!

4. Video can make People Understand about Your Products

Do you want to launch new service or product? Well, just create a video and show how actually it works! Even in case of difficult concepts, animated videos can do much better!

Animation brings concepts and terms to life that no live video or text can. They are an ideal combination of nostalgia, entertainment, and simplicity. Plus, they can work great! Just make sure that you use process that can get you results.

5. Even Laziest Buyers Get Engaged in Videos

While video is perfect tool for learning, it is even easier to consume! In today’s busy life, no one has time to read out lengthy product descriptions or dig deeper into services. Modern customers want action! Video marketing has the ability to capture much wider audience and it really works on a great number of levels, even laziest ones.

6. Videos Build up Trust

Trust is one of the most important foundations of sales and conversions. So, building trust must be a real goal! In fact, the entire concept of the content marketing is based on developing long term relationships. Provide the customers with useful and interesting information and let the people first come to you.

Promotional videos foster rust. Some of the consumers may get skeptical about buying or considering products online since they are afraid of cheating and fraud. However, effective promotional videos present your services and products in conversational form.


This article has been written by Orlando Foulk.

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