We are living in an era of a digital world where people are communicating via digital tools, working online, and all of our functioning has been 70% increased and based on the Internet. From paying bills to shopping online, it’s all part of the digital age we are operating.
In such a world, it’s crucial to know the correct steps in building an effective digital strategy that will pave the way for your product and keep your numbers growing. It’s a great way to promote your company without spending a fortune. After all, you can take advantage of various digital platforms like social media for your business.
If you want to launch a digital campaign but don’t know where to start, you might even consider hiring a digital strategy company to help you in the process, nevertheless, it must be structured and flexible enough to make your digital marketing strategy successful. Here is our guide to the 7-steps process that will show you the way!
1. Define Why Your Company Exists
This is the beginning of all. Before you start doing all of the marketing and getting the noise on for your new product launch, it’s important to determine the meaning behind your company and the products or services you are offering.
If you don’t have a clear vision for your enterprise, you may have difficulties getting your point across to your audience. It’s not that relevant what your company does as it is why it does it. Once you can identify your company’s core “Why”, you are ready to go with the next step.
2. Define KPIs and Goals
To ensure that your digital marketing strategy turns into a success, you need to set realistic targets to grow your business. Look at the size of your audience, determine objectives for conversion and interaction with your visitors, and set key features for the actual value and profit of your products since this will provide insight on how much to invest in your digital marketing strategy.
Once you’ve set your goals, you can use a digital marketing reporting dashboard to monitor your progress and see if you’re on track. You can then adjust your strategy depending on your performance to achieve your targets.
3. Create Your Story
Some well-known brands offer their products or services to their audience by telling a story. So, if you wish to grow your market, always strive to be a brand with a purpose. A brand that tells a story and resonates with its target audience. A brand that leaves an impression that is hard to be overcome by other brands.
Deliver a story that matters to people and articulate your brand’s promise to make your audience identify with it. Offer unique experiences and create a product that will make the customers see the world differently. Having all this taken into account paves the way to success.
If you don’t know where to begin, you can conduct market research about your audience to plan a more compelling brand story. It may be easier to offer something they can relate to if you understand their preferences and buying behavior.
4. Map the Trends
The world is changing constantly, so your product and company need to be up to date with any trends and new strategies that are flowing through the industries. It’s easier to go with the currents instead of swimming against them, so always map the trends, whether they are micro or macro trends, and create your product in accordance with them. This will create prevailing conditions for your company in the years ahead.
Please pay attention to the customers’ needs, understand the prevalent and emerging technologies, analyze the competition and consider new markets whenever possible to achieve the highest level of sales. Understand the new trends and go with the flow.
If you wish to boost your brand’s performance, you may also use current trends to predict which practices will gain recognition. This may help you plan a digital strategy that’ll set you apart from competitors and attract your customers’ attention.
5. Interpret and Analyze Data
Once you’ve understood the prevailing trends and got the numbers, it’s time to interpret those numbers and analyze the data in order to get a deep insight into the market. You need to make sure you understand what the data tells you, identify the opportunities and challenges and what are the major revenue sources for your digital marketing strategies. This way, you can focus on areas that benefit your company the most.
Additionally, you have to identify which actions need to be taken further, determine areas for improvement and areas that are compromised in order to act on time, and take action to prevent further risk. Base this assumption either through real scenarios or experiences or imagining alternate circumstances and potential outcomes along the process. If some aspects of your strategy aren’t yielding results, it may be better to modify or remove them from future campaigns.
6. Create a Content Strategy
You’ve done all of the interpretation and data analysis, now it’s time to go with a strong content strategy. You might think a strategy within a strategy might not sound good enough, but do you remember the movie “Inception” where a dream within a dream concept brought them a lot of awards?
In fact, content marketing can seamlessly increase your website traffic, build awareness and help your target audience understand better what your product is about. You’ll be able to tap into their heads and create insightful blog posts that will be compelling and easy to share on social media platforms.
Brainstorm a list of content ideas for your website’s blog, create editorial campaigns, emails, and social content. While at this, consider key events and dates related to your product and wrap this content around your customers’ heads with providing engaging content. Additionally, you should create materials consistent with your branding to ensure your audience recognizes your company.
Then, identify the best channels to deliver the content and wait for the magic to happen! While we are here, going digital means being always online.
Uploading content, keeping an eye on the feedback, and replying to customers. Therefore, going digital means being constantly online. While planning everything don’t forget to have a backup internet provider so you can avoid internet downtime. With a backup provider, you’ll prevent losing important data during an outage, and also clients due to unresponsiveness.
7. Measure the Results
Like in the beginning, also at the end you need to measure the results by analyzing your data. Is the product driving enough traffic? Are the customers encouraged to engage? By measuring the results, you’ll be able to improve your strategy and get success.