If you are someone who has no experience in search engine optimization, this is the place for you. We will walk you through the complete guide. We will first discuss the various reasons why your website may not be showing in search engine results. In the end, we will discuss with you the ultimate SEO factor that will flip the game for you.
Even though you may not have experience working in search engine optimization, if you have been trying to learn about blogging, freelancing, websites and online part time work, we are confident that you have come across the term search engine optimization. It is commonly abbreviated as SEO. But what is it exactly…?
We are assuming that you have a website and you are creating content on it. However, when you make a Google search, your website is just not there. But don’t worry about that just now. Let us first talk about search engine optimization.
What is Search Engine Optimization (SEO)?
Of course you know about Google. The role of Google is to find you the best quality and the most relevant content for whatever thing you search in the search bar. Imagine that you make a Google search for the best burgers in your city.
Now it is not the Google who is the creator of this content. Given the need that people are searching for such things on Google, website owners like you write blogs. Now there can be more than 100 websites writing about the same topic. How does Google decide that which website gets to be shown the highest? Which one comes next? Which one goes on the 25th page? What does it do differently?
Google is a search engine. It has come up with multiple ranking factors and algorithms over the years to help rank the finest of content first on search engines. According to one source, there are a total of 250 search engine factors.
This means that a single page that is ranked on search engine is judged in 250 different ways! That is a lot. Likewise, website owners and experts have come up with tips and techniques to create better content and to communicate well to search engines that their content is worth being on the search engine results page. This set of tips and techniques that take into account the factors used by search engines to rank websites and help websites rank better on search engines is called search engine optimization. It is a process and it takes time and effort.
If you don’t know already, most websites generate revenue by the visitors that are coming to their website. That is a topic on its own but by showing advertisements on the website, they are able to generate income. This means that the more there are views on a web page, the more income it products. And the higher up these websites rank on search engines, the more views they receive. Who goes to the 20th page of a search engine results to read on something anyway?
Why is not Your Website Showing in Search Engine Results?
If your website is not showing in search engine results, there is a good chance that you have not learned about search engine optimization. And even if you have, there is a chance that you have not gained an expertise enough to make your website rank. However, there may be other reasons for it. Read on to find out.
Is Your Website Indexed by Google?
Before you start worrying about search engine optimization, you need to learn that if or not your website is visible on search engines. There is a difference between websites ranking on search engine and websites being visible on search engines. See, there are a lot of websites on the web.
This means that Google has to keep a track for all of them. A lot of websites are created each day and changes are made in them. Google needs to keep a track of them if Google wants to show results when someone makes a Google search. For this, Google has a database. This database contains all the information about all the websites and web pages that will ever be visible on search engine results.
By being part of this database, you make sure that your website is ‘eligible’ to be shown in search engine results. This means that your website has the ability to shown in results page when search engine optimization will be done. There is a whole process behind it. It is called Google crawling and indexing. Google owns an internet bot called Google crawler.
The job of Google crawler is to browse through all the websites on the web and forward that data to Google’s database. At the database, this information is added to Google’s record. This process is known as Google indexing. This process is automated and can take any time between 6 hours to 6 weeks.
Before you jump on to search engine optimization, you need to absolutely make sure that your website is indexed. For this, use the following format to make a Google search. All the websites that are indexed by Google should be shown in the results page.
You can also use Google Search Console to check if your website is indexed. The benefit of using an indexing tool over the above mentioned technique is that you can check the indexing of multiple websites at once. If this search does not show your website, this means that your website is not indexed yet.
What you will need to do is to see how much time has passed since you created your website. If it has not been that long, you can try waiting for a couple more days. If not, you can use Google’s search engine console which is a platform for webmasters created by Google to report your case to Google. Hopefully, your website will be crawled again and it will be visible on the web.
Are you ready to get started with search engine optimization? How to distinguish between on-page SEO and off-page SEO?
Once you have your website indexed, you can move on to working with search engine optimization. Search engine optimization, as discussed before, is the process of working with various factors that affect search engine rankings for websites. There are a lot of factors that account for search engine optimization.
However, we will discuss only that are most relevant to your search engine rankings. If you want to learn all about search engine optimization, you can do so by understanding on page SEO and off page SEO. These are two set of techniques that search engine optimization is broadly classified in. In addition, you can also audit your site for better on-page SEO.
On page SEO, as the term suggests, has to deal with whatever is going on the website. This means that the quality of your content, the website design and more. Off page SEO deals with the offline marketing of your website. Social media marketing and link building are two major ways to do that.
On-page SEO: Keyword Density
We use words to communicate to Google about the kind of information we want on a subject. These words are known as search terms. If you search for ‘bedroom decoration ideas’ on Google, there are a lot of content creators writing on the subject. Now one of the major ranking factors for Google is keyword density.
Keywords are words that are indicate the topic and relevancy of a blog post. In a blog post about bedroom decoration ideas, the words bedroom and decoration are likely to repeat. Same goes for words that are synonymous to the search terms. So if your blog contains an optimum usage of the words decoration and bedroom, there is a chance that your blog will rank for this search term. These terms are known as keywords.
According the SEO experts, a keyword density of 2- 3 percent is optimum. It communicates well with search engines and helps you in ranking on search engines. When the keyword density is too low, the content does not get considered for ranking under relevant keyword searches.
When the keyword density is too high, the content gets labeled as spam. Therefore, you should make sure that you have an optimum keyword density. You can use a keyword density checker to make sure that you are meeting your targets.
Two things to consider about keyword density are the fact that keyword is measured in terms of density and that keyword density optimization is a deliberate SEO technique. There is not a single number of times that a keyword should repeat for your blog to rank on search engines. Instead, there is a percentage for it.
A keyword density of 2- 3 percent means that for every 100 words, you should repeat your keyword 2- 3 times. Likewise, there are sources that can tell you the number of times a keyword is being searched on Google. This means that you can make sure that there is a market for the content that you are creating. You can use Google AdSense for that.
On-page SEO: Is Your Content Quality the Best?
Like mentioned before, on page SEO has to do with the contents of the website. This means that you are working with keyword density, page titles, images and more. However, we just want to discuss the content quality in this section. In SEO, everything comes down to content quality.
Even the off page SEO that we shall discuss in the next section is dependent on the quality of content. If your content has quality, it will have good grammar. If your content has quality, it will not be plagiarized. If your content has quality, its sentence structure would be great. If your content has quality, it will be well- researched and backed with proofs.
If your content has quality, it will be aided with graphic content. If your content has quality, it will speak for itself. All the factors are SEO factors that are related to the quality of your content. If you can simply put more effort into creating well- written content that delivers value to the readers, you shall be able rank on search engines.
Simply try to do better. Try to figure out what does it mean to have quality in your content. After that, you can use multiple SEO tools to keep a check on the quality of your content. You can use free online tools like grammar checker, plagiarism checker, Google index keyword density checker and sitemap generator.
Your article should be grammatically correct. For that, you can use tools like sentence checker, punctuation checker, and English corrector. You can hire a proofreader to further ensure quality in your content. You can read more on SEO content writing that will help you incorporate SEO techniques in your content.
Off-page SEO: Social Media Marketing and Link Building
Other than the content that you have, your search engine rankings depend on the offline marketing of your content. This means that social media comes into play here. Search engines claim that the total number of shares that a blog has on social media has nothing to do with its search engine rankings.
That is perfectly alright. However, a blog that has more shares on social media is likely to receive more views and have an online presence. Creating a social media strategy is important for your search engine rankings. If you are not ranking on search engines, it can be overcome by making sure that you have a social media presence. You will have people coming in to read content not just from search engines but also from social media. You just need to target the right audience and you should be good to go.
Another very effective offline marketing technique is link building. In SEO, when a website mentions a URL to your page, it means that a link is added to your page. When Google first started, the only ranking algorithm used by Google was Google Page Rank. Page Rank solely takes into account the quality and quantity of links associated with your web page.
How other websites view your website play out in your search engine rankings. One of the most effective ways to build quality links is through guest posting. In this, you serve as a guest writer and write a blog post for another blog in your niche. As a thank you, you receive two links to your website. New traffic comes in to your website and you are able to enjoy a better ranking.
If you are someone who has not had much experience in SEO and you are having trouble ranking your website, working on the above mentioned factors should be able to make sure that you find SEO rankings. Read more about each section to ensure progress. Good luck!