7 Best and Essential Digital Marketing Tools 2021

You need to take your business to the next level this year. Digital marketing is the way to go. It’s time to monitor your keyword ranking, get automated reports, and carry out a competitor analysis. Subscribe to the tools that will make this achievable.

Whether it is an inbound or outbound digital marketing (we shall expound later), you are trying to reach a market online. Maybe through your blog posts, website, social media, infographics, and so on. Digital growth is amorphous; innovations are at the top notch to help you survive the competition.

But first which tools do you need to achieve robust digital marketing? Below is the list you need to make your 2021 a successful year online.

1. SEO Tools

You need the right SEO tools to reach out to internet users from all corners of the globe. There are many SEO tools that can help you access your desired market. They will what customers out there search for in search engines; hence helping you develop valuable content.

You will need a keyword tool that will help you get the most prompt keyword that will pull customers to your site. The keyword tool will help you with keyword research and thus you can optimize your website including relevant keywords for an extended market.

SEO tools will help you know what your competitors offer to overtake your efforts, know their ranking and plan how to sprout your site. As a digital marketing tool, SEO keeps you on toes to continually evaluate your performance. It makes you aware of your underperformances and highlights the areas you need to improve for optimum efficiency.

Suggested SEO Tools

  • Google Search Console
  • Bing Webmaster Tools
  • Screaming Frog
  • Google Keyword Planner
  • Ahrefs
  • SEMrush
  • Rich Results Test

2. Social Media Tools

Billions of people across the world use social media platforms every day. This makes it an opportune marketplace where you can promote your business. Besides, a market is all about find a population which can buy your products, right?

Get social media tools that will enhance sharing of content to various accounts and networks. The right social media tools will guide you on market trends. You will be aware of the most discussed topics in social media. With this information, you can plan and develop content that will be consumed quickly by the market. Doing this will help save time and energy, which is very important in digital marketing.

Social campaigns are at times psychological, and you may need to involve images to attract attention. What if you are not good at images? You can use photo and video downloader apps for Instagram to repost contents using appropriate credit to the original creator or use online graphic design tools that will help you create stunning graphics for your target audience.

Suggested Social Media Tools

  • Buffer
  • BuzzSumo
  • Canva

3. Lead Generation Tools

Lead generation tools help in converting unknown visitors to customers. You need this for your digital marketing, right?

Whenever visitors drop their emails, these tools helps you follow them up, get details that will assist in understanding their needs, and eventually, you will be able to convert simple clicks into leads.

Suggested Lead Generation Tools

  • Intercom
  • HubSpot

4. Email Marketing

Billions of emails are sent every day across the world. Be one of the senders, to sensitize and add value to your intended or already attracted market. In as much as email marketing is one of the best ways of generating revenue, they should not just be plain emails. They need to be impactful to the receiver, otherwise, subscribers will delete and unsubscribe from them before you know it.

So, how do you make your email marketing successful?

Create a Personalized Email

Personalized emails are more effective than traditional emails. It gives a platform to command the inbox. Responses shown on personalized emailing strategy regarding user experience and revenue generation are much higher compared to conventional emails.

Subscribe to a webhost, get your domain and access a customized email. A personalized or customized email address looks like: [email protected]. You can also use Google Workspace to get your business email. You can find Google Workspace coupon codes to get discounts on your purchases.

Be Market Friendly

Too many emails may make one feel bothered and spamming them becomes an option. Understand your customers and treat them with courtesy they deserve by promoting your products conveniently. Give your audiences what they want!

Email Marketing has Numerous Advantages

  • It is very cost effective. You don’t need a huge budget to send emails to your mailing list.
  • It is easy to keep track through the feedback you get and the traffic flowing to the site through the links you use in the messages.
  • Email marketing is a sure way of increasing sales.

Suggested Email Marketing Tools

  • Mailchimp

5. Site Speed Testing Tool

Website speed testing tools like PageSpeed Insights is one of the essential marketing tools your website should have. Speed helps you get new customers and maintain the current ones. It is part of customer satisfaction practice that gives them the comfort of visiting your site repeatedly.

Suggested Website Speed Testing Tools

  • PageSpeed Insights
  • GTmetrix

6. Data and Analytic Tools

These are some of the most crucial tools you cannot ignore. They help you know how efficient your social media, PPC and other online marketing campaigns are, and gives you an opportunity to identify areas you need to change to get the better returns.

It is very important to know areas of your website that social media content drives robust views, and those that don’t. This way, you will learn from your mistakes, fix them, and ultimately, your sales will spur higher and you might find yourself outranking your competitors in search engines.

Suggested Data Analytics Tools

  • Google Analytics

7. Copyscape

The content you post on the web should be unique, informative and free from copyright infringement. Of course, you might be talking about the same thing with other sites, but you need to come up with an approach that will make your content 100% unique.

Copyscape is a tool you cannot overlook since it helps you determine the level of originality of your work; thus setting you a bar higher than your competition.


Digital marketing needs a serious investment in the right digital tools to reach and widen the market. You have to fight and break through the tightened competition. Use of SEO tools like Keyword tools, analytics tools, and Copyscape will help in achieving this. Additionally, you will be successful in email marketing if personalize it, since it will add more credibility and pull the receiver to action.

Anytime a potential client gets to your site, he/she should not spend a whole five seconds waiting for your page to load. Use website speed testing tools, and your digital marketing strategy will be emulated by many.

Google Pixel

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Atul pandey
Atul pandey
4 years ago

These are some free and paid tools. with the help of this digital marketer can get to know that is it going everything right or wrong. really nice article. very useful information.

Huey Merceir
Huey Merceir
4 years ago

I’ve recently started a site, the information you provide on this web site has helped me greatly. Thanks for all of your time & work.